Web Site Optimizing

Web site optimizing usually means Search Engine Optimizing(SEO), or maximizing a website to be easily read and indexed by search engine robots. However, a search engine robot will never click your "Buy Now" button. To truely optimize a website, it must be be visitor friendly as well as search engine friendly. Most web designers will optimize an existing website but shop around for the best price and make sure they provide the following services.
 
Optimizing for Site Visitors
~Web pages that load quickly~
~A visualy pleasing design~
~A consistant look from one page to the next~
~An intuitive and obvious way for your visitors to locate the page or info they are looking for~
~An effective way for visitors to know where they are within the website~
~All page components(including animations) must be relavent in informing visitors of the websites purpose, service or products~
~Avoidance of distracting and annoying elements such as spinning globes and blinking text~
~Page links at the bottom of all pages~

Search Engine Optimization(SEO)
To reach the full potential that the internet has to offer, your website must be available to as wide an audience as possible. Each of the major search engines has a different way of "scoring"a sites content that determines how close to the top of thier listings each site will appear. The major ingredient in optimizing a website is to install the important information in the important locations and making it visible.
~Research suggested keywords to determine the most effective words and phrases to reach the targeted audience of your website~
~Insertion of keyword into the Title, Description and Keyword Meta tag for each page~
~Use of all pertenent meta tags for enhancement of robots searches~
~Use of relevent keywords within the text of each page~
~Use of alternate text for all graphics~
~Creation of secondary links for top level pages~
~Limiting element which are unreadable by robots(such as Adobe Flash content) to banners or other content not important for SEO~
~Creation and insrertion of a sitemap in your websites root folder~
~Submition of your URL to the top free search engines~